APA (7. basım) Alıntı

Kapferer ,Jean- Noel. (1997). strategic brand Management. Kogan Page.

Chicago Style (17. basım) Atıf

Kapferer ,Jean- Noel. Strategic Brand Management. London: Kogan Page, 1997.

MLA (9th ed.) Atıf

Kapferer ,Jean- Noel. Strategic Brand Management. Kogan Page, 1997.