Cita APA (7th ed.)

Aaker, D. (1995). Advertising Management. Prentice Hall of India.

Cita Chicago (17th ed.)

Aaker, D. Advertising Management. New Delhi: Prentice Hall of India, 1995.

Cita MLA (9th ed.)

Aaker, D. Advertising Management. Prentice Hall of India, 1995.