Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.
Chicago Style (17th ed.) CitationJones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.
MLA (9th ed.) CitationJones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.
Warning: These citations may not always be 100% accurate.