Cita APA (7th ed.)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Cita Chicago (17th ed.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

Cita MLA (9th ed.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.