APA (7th ed.) Citation

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Chicago Style (17th ed.) Citation

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

MLA (9th ed.) Citation

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.