APA-Zitierstil (7. Ausg.)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Chicago-Zitierstil (17. Ausg.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

MLA-Zitierstil (9. Ausg.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.