Παραπομπή σε μορφή APA (7η εκδ.)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

Παραπομπή σε μορφή MLA (9th εκδ.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.