Style de citation APA (7e éd.)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Style de citation Chicago (17e éd.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

Style de citation MLA (9e éd.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.