Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रJones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.
एमएलए (9वां संस्करण) प्रशस्ति पत्रJones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.
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