APA način citiranja (7. izdanje)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Čikaški stil citiranja (17. izdanje)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

MLA način citiranja (9. izdanje)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.