Citazione Stile APA (7a Edizione)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Citazione stile Chigago Style (17a edizione)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

Citatione MLA (9a ed.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.