Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.
Chicagoスタイル(17版)引用形式Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.
MLA(9版)引用形式Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.
警告: この引用は必ずしも正確ではありません.