APA-ийн эшлэл(7 дахь хэвлэлт)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

MLA -ийн эшлэл (9 дэх хэвлэлт)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.