Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.
Цитирование в стиле Чикаго (17-е изд.)Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.
Цитирование MLA (9-е изд.)Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.