APA-referens (7:e uppl.)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Chicago-referens (17:e uppl.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

MLA-referens (9:e uppl.)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.