APA (7. basım) Alıntı

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Chicago Style (17. basım) Atıf

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

MLA (9th ed.) Atıf

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.