Стиль цитування APA (7-ме видання)

Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.

Чикаго стиль цитування (17-те видання)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.

Стиль цитування MLA (9-ме видання)

Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.