Jones, J. (2001). What is in a brand?: Building a brand equity through advertising.
芝加哥风格引文Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. New Delhi, 2001.
MLA引文Jones, John. What Is in a Brand?: Building a Brand Equity Through Advertising. 2001.
警告：这些引文格式不一定是100％准确.