What is in a brand?: building a brand equity through advertising

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Jones, John
Fformat:	Llyfr
Cyhoeddwyd:	New Delhi 2001
Pynciau:
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
gan: JONES JOHN PHILIP
Cyhoeddwyd: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
gan: JONES JOHN PHILIP
Cyhoeddwyd: (1998)

Whats in a Brand: Building Brand Equity Through Adevertising
gan: Jones John Philip
Cyhoeddwyd: (1998)

Brand Building through Advertising
gan: Sethna Sharzad

What's in A Brand?
gan: Jones, John Philip
Cyhoeddwyd: (1998)

What's in a brand?
gan: Jones, John Philip
Cyhoeddwyd: (1998)

What's in a brand?
gan: Jones, John Philip
Cyhoeddwyd: (1998)

What's in a brand ?
gan: Jones, John Philip
Cyhoeddwyd: (1998)

What's in a brand?
gan: Jones, John Philip
Cyhoeddwyd: (1998)

What's in a brand
gan: Jones, J
Cyhoeddwyd: (1998)

WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
gan: JONES JOHN PHILIP
Cyhoeddwyd: (1986)

What's in a name?: Advertising and the Concept of Brands
gan: Jones, John Philip
Cyhoeddwyd: (2007)

Brand equity on the wheel of advertising
gan: Agrawal, Noopur
Cyhoeddwyd: (2009)

Brand equity on the wheel of advertising
gan: Agrawal, Noopur
Cyhoeddwyd: (2009)

What's in a Name?: advertising and the concept of brands
gan: Jones, J
Cyhoeddwyd: (2003)

Brand building advertising
gan: Parameswaran, M
Cyhoeddwyd: (2002)

ADVERTISING AND BRAND BUILDING
gan: PONGIANNAN, K.
Cyhoeddwyd: (2012)

ADVERTISING AND BRAND BUILDING
gan: PONGIANNAN, K.
Cyhoeddwyd: (2012)

Advertising and brand building
gan: Pongiannan, K.
Cyhoeddwyd: (2012)

Connective branding building brand equity in a demanding world
gan: Fisher - Buttinger, C
Cyhoeddwyd: (2008)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
gan: MARKET RES. SOC. OF INDIA
Cyhoeddwyd: (1993)

The strategy of Global Branding and Brand Equity
gan: Lee, Alvin and Others
Cyhoeddwyd: (2015)

The strategy of Global Branding and Brand Equity
gan: Lee, Alvin and Others
Cyhoeddwyd: (2015)

MANAGING BRAND EQUITY
gan: AAKER DAVID A.
Cyhoeddwyd: (1991)

ROAD TO BRAND EQUITY
gan: HENRY D
Cyhoeddwyd: (2004)

MANAGING BRAND EQUITY
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

Managing brand equity
gan: Aaker, D

Managing brand equity
gan: Aaker , David
Cyhoeddwyd: (1996)

Brand equity management
gan: Martin, Paul
Cyhoeddwyd: (2009)

Brand equity management
gan: Martin, Paul
Cyhoeddwyd: (2009)

MANAGING BRAND EQUITY
gan: AAKER DAVID
Cyhoeddwyd: (1991)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
gan: KELLER KAVIN LANE
Cyhoeddwyd: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kvin Lane
Cyhoeddwyd: (2015)

Strategic brand management : Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2019)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic brand management : building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2022)

Strategic brand management : building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

Strategic brand management building measuring and managing brand equity
gan: Keller, K
Cyhoeddwyd: (2005)

Strategic brand management building measuring and managing brand equity
gan: Keller, K
Cyhoeddwyd: (2003)