What is in a brand?: building a brand equity through advertising

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Bibliografiske detaljer
Hovedforfatter:	Jones, John
Format:	Bog
Udgivet:	New Delhi 2001
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Lignende værker

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
af: JONES JOHN PHILIP
Udgivet: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
af: JONES JOHN PHILIP
Udgivet: (1998)

Whats in a Brand: Building Brand Equity Through Adevertising
af: Jones John Philip
Udgivet: (1998)

Brand Building through Advertising
af: Sethna Sharzad

What's in A Brand?
af: Jones, John Philip
Udgivet: (1998)

What's in a brand?
af: Jones, John Philip
Udgivet: (1998)

What's in a brand?
af: Jones, John Philip
Udgivet: (1998)

What's in a brand ?
af: Jones, John Philip
Udgivet: (1998)

What's in a brand?
af: Jones, John Philip
Udgivet: (1998)

What's in a brand
af: Jones, J
Udgivet: (1998)

WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
af: JONES JOHN PHILIP
Udgivet: (1986)

What's in a name?: Advertising and the Concept of Brands
af: Jones, John Philip
Udgivet: (2007)

Brand equity on the wheel of advertising
af: Agrawal, Noopur
Udgivet: (2009)

Brand equity on the wheel of advertising
af: Agrawal, Noopur
Udgivet: (2009)

What's in a Name?: advertising and the concept of brands
af: Jones, J
Udgivet: (2003)

Brand building advertising
af: Parameswaran, M
Udgivet: (2002)

ADVERTISING AND BRAND BUILDING
af: PONGIANNAN, K.
Udgivet: (2012)

ADVERTISING AND BRAND BUILDING
af: PONGIANNAN, K.
Udgivet: (2012)

Advertising and brand building
af: Pongiannan, K.
Udgivet: (2012)

Connective branding building brand equity in a demanding world
af: Fisher - Buttinger, C
Udgivet: (2008)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
af: MARKET RES. SOC. OF INDIA
Udgivet: (1993)

The strategy of Global Branding and Brand Equity
af: Lee, Alvin and Others
Udgivet: (2015)

The strategy of Global Branding and Brand Equity
af: Lee, Alvin and Others
Udgivet: (2015)

MANAGING BRAND EQUITY
af: AAKER DAVID A.
Udgivet: (1991)

ROAD TO BRAND EQUITY
af: HENRY D
Udgivet: (2004)

MANAGING BRAND EQUITY
af: AAKER DAVID A
Udgivet: (1991)

Managing brand equity
af: Aaker, D

Managing brand equity
af: Aaker , David
Udgivet: (1996)

Brand equity management
af: Martin, Paul
Udgivet: (2009)

Brand equity management
af: Martin, Paul
Udgivet: (2009)

MANAGING BRAND EQUITY
af: AAKER DAVID
Udgivet: (1991)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
af: KELLER KAVIN LANE
Udgivet: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kvin Lane
Udgivet: (2015)

Strategic brand management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2019)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2022)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic brand management building measuring and managing brand equity
af: Keller, K
Udgivet: (2005)

Strategic brand management building measuring and managing brand equity
af: Keller, K
Udgivet: (2003)