What is in a brand?: building a brand equity through advertising

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Jones, John
Formatua:	Liburua
Argitaratua:	New Delhi 2001
Gaiak:
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
nork: JONES JOHN PHILIP
Argitaratua: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
nork: JONES JOHN PHILIP
Argitaratua: (1998)

Whats in a Brand: Building Brand Equity Through Adevertising
nork: Jones John Philip
Argitaratua: (1998)

Brand Building through Advertising
nork: Sethna Sharzad

What's in A Brand?
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand?
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand?
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand ?
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand?
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand
nork: Jones, J
Argitaratua: (1998)

WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
nork: JONES JOHN PHILIP
Argitaratua: (1986)

What's in a name?: Advertising and the Concept of Brands
nork: Jones, John Philip
Argitaratua: (2007)

Brand equity on the wheel of advertising
nork: Agrawal, Noopur
Argitaratua: (2009)

Brand equity on the wheel of advertising
nork: Agrawal, Noopur
Argitaratua: (2009)

What's in a Name?: advertising and the concept of brands
nork: Jones, J
Argitaratua: (2003)

Brand building advertising
nork: Parameswaran, M
Argitaratua: (2002)

ADVERTISING AND BRAND BUILDING
nork: PONGIANNAN, K.
Argitaratua: (2012)

ADVERTISING AND BRAND BUILDING
nork: PONGIANNAN, K.
Argitaratua: (2012)

Advertising and brand building
nork: Pongiannan, K.
Argitaratua: (2012)

Connective branding building brand equity in a demanding world
nork: Fisher - Buttinger, C
Argitaratua: (2008)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
nork: MARKET RES. SOC. OF INDIA
Argitaratua: (1993)

The strategy of Global Branding and Brand Equity
nork: Lee, Alvin and Others
Argitaratua: (2015)

The strategy of Global Branding and Brand Equity
nork: Lee, Alvin and Others
Argitaratua: (2015)

MANAGING BRAND EQUITY
nork: AAKER DAVID A.
Argitaratua: (1991)

ROAD TO BRAND EQUITY
nork: HENRY D
Argitaratua: (2004)

MANAGING BRAND EQUITY
nork: AAKER DAVID A
Argitaratua: (1991)

Managing brand equity
nork: Aaker, D

Managing brand equity
nork: Aaker , David
Argitaratua: (1996)

Brand equity management
nork: Martin, Paul
Argitaratua: (2009)

Brand equity management
nork: Martin, Paul
Argitaratua: (2009)

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
nork: KELLER KAVIN LANE
Argitaratua: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kvin Lane
Argitaratua: (2015)

Strategic brand management : Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2019)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2020)

Strategic brand management : building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2022)

Strategic brand management : building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2015)

Strategic brand management building measuring and managing brand equity
nork: Keller, K
Argitaratua: (2005)

Strategic brand management building measuring and managing brand equity
nork: Keller, K
Argitaratua: (2003)