Mathur, U. (2006). Strateic Marketing Management. [sMcmillan.
Chicago Style (17th ed.) CitationMathur, U.C. Strateic Marketing Management. [s.l]: [sMcmillan, 2006.
MLA (9th ed.) CitationMathur, U.C. Strateic Marketing Management. [sMcmillan, 2006.
Warning: These citations may not always be 100% accurate.