Mathur, U. (2006). Strateic Marketing Management. [sMcmillan.
Cita Chicago Style (17a ed.)Mathur, U.C. Strateic Marketing Management. [s.l]: [sMcmillan, 2006.
Cita MLA (9a ed.)Mathur, U.C. Strateic Marketing Management. [sMcmillan, 2006.
Precaución: Estas citas no son 100% exactas.