Sengupta, S. (1994). Brand Positioning: Strategies for competitive advantage. Tata McGraw Hill pub.co.ltd.
Chicago Style (17th ed.) CitationSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New delhi: Tata McGraw Hill pub.co.ltd, 1994.
MLA (9th ed.) CitationSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata McGraw Hill pub.co.ltd, 1994.
Warning: These citations may not always be 100% accurate.