APA (7th ed.) Citation

Sengupta, S. (1994). Brand Positioning: Strategies for competitive advantage. Tata McGraw Hill pub.co.ltd.

Chicago Style (17th ed.) Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New delhi: Tata McGraw Hill pub.co.ltd, 1994.

MLA (9th ed.) Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata McGraw Hill pub.co.ltd, 1994.