Citazione Stile APA (7a Edizione)

Sengupta, S. (1994). Brand Positioning: Strategies for competitive advantage. Tata McGraw Hill pub.co.ltd.

Citazione stile Chigago Style (17a edizione)

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New delhi: Tata McGraw Hill pub.co.ltd, 1994.

Citatione MLA (9a ed.)

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata McGraw Hill pub.co.ltd, 1994.