Cita APA (7a ed.)

Aaker, D. (1989). Advertising management (3rd.). Prentice.

Cita Chicago Style (17a ed.)

Aaker, David. Advertising Management. 3rd. New Delhi: Prentice, 1989.

Cita MLA (9a ed.)

Aaker, David. Advertising Management. 3rd. Prentice, 1989.