Cita APA (7a ed.)

Plmar, A. (2000). Principles of Marketing. O.U.P.

Cita Chicago Style (17a ed.)

Plmar, Adrian. Principles of Marketing. Oxford]: O.U.P, 2000.

Cita MLA (9a ed.)

Plmar, Adrian. Principles of Marketing. O.U.P, 2000.