Cita APA (7th ed.)

Bliss, P. (1976). Marketing managementand the behavioral enviornment. prentice Hall of India.

Cita Chicago (17th ed.)

Bliss, Perry. Marketing Managementand the Behavioral Enviornment. New Delhi: prentice Hall of India, 1976.

Cita MLA (9th ed.)

Bliss, Perry. Marketing Managementand the Behavioral Enviornment. prentice Hall of India, 1976.