Kotler, P. (1995). Marketing management (8th.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management. 8th. New Delhi: Prentice Hall, 1995.
MLA (9th ed.) CitationKotler, Philip. Marketing Management. 8th. Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.