Cita APA (7th ed.)

Kotler, P. (1995). Marketing management (8th.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management. 8th. New Delhi: Prentice Hall, 1995.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management. 8th. Prentice Hall, 1995.