Cita APA (7a ed.)

Kotler, P. (1995). Marketing management (8th.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management. 8th. New Delhi: Prentice Hall, 1995.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management. 8th. Prentice Hall, 1995.