Kotler, P. (1986). Marketing management (5th.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management. 5th. New Delhi: Prentice Hall, 1986.
MLA (9th ed.) CitationKotler, Philip. Marketing Management. 5th. Prentice Hall, 1986.
Warning: These citations may not always be 100% accurate.