Cita APA (7th ed.)

Kotler, P. (1986). Marketing management (5th.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management. 5th. New Delhi: Prentice Hall, 1986.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management. 5th. Prentice Hall, 1986.