APA (7th ed.) Citation

Kotler, P. (1986). Marketing management (5th.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management. 5th. New Delhi: Prentice Hall, 1986.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management. 5th. Prentice Hall, 1986.