Cita APA (7a ed.)

Kotler, P. (1986). Marketing management (5th.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management. 5th. New Delhi: Prentice Hall, 1986.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management. 5th. Prentice Hall, 1986.