Walker, O. C. &. O. (2011). Marketing Strategy: A decision -focused approach (5.). Tata McGraw-Hill.
Chicago Style (17. basım) AtıfWalker, Orville C & Others. Marketing Strategy: A Decision -focused Approach. 5. New Delhi: Tata McGraw-Hill, 2011.
MLA (9th ed.) AtıfWalker, Orville C & Others. Marketing Strategy: A Decision -focused Approach. 5. Tata McGraw-Hill, 2011.
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