Yadava, k. (2005). Services marketing (1st.). Arise Publishers & Distributors.
Cita Chicago (17th ed.)Yadava, kamal. Services Marketing. 1st. New Delhi: Arise Publishers & Distributors, 2005.
Cita MLA (9th ed.)Yadava, kamal. Services Marketing. 1st. Arise Publishers & Distributors, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.