Cita APA (7a ed.)

Russell, J. (1988). Kleppner`s advertising procedure (10th.). Prentice Hall.

Cita Chicago Style (17a ed.)

Russell, J. Kleppner`s Advertising Procedure. 10th. New Delhi: Prentice Hall, 1988.

Cita MLA (9a ed.)

Russell, J. Kleppner`s Advertising Procedure. 10th. Prentice Hall, 1988.