Ads to icons how advertising succeeds in a Multimedia age

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Bibliographic Details
Main Author:	Springer, Paul
Format:	Book
Published:	London 2007
Subjects:	Commerce
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number:	659.113 SPR
Copy	Available Place a Hold