APA (7th ed.) Citation

LOVELOCK C WIRTZ J. (2010). SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (6TH.).

Chicago Style (17th ed.) Citation

LOVELOCK C WIRTZ J. SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY. 6TH. CHENNAI, 2010.

MLA (9th ed.) Citation

LOVELOCK C WIRTZ J. SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY. 6TH. 2010.

Warning: These citations may not always be 100% accurate.