LOVELOCK C WIRTZ J. (2010). SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (6TH.).
Cita Chicago (17th ed.)LOVELOCK C WIRTZ J. SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY. 6TH. CHENNAI, 2010.
Cita MLA (9th ed.)LOVELOCK C WIRTZ J. SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY. 6TH. 2010.
Atenció: Aquestes cites poden no estar 100% correctes.