LOVELOCK C WIRTZ J. (2010). SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (6TH.).
Cita Chicago Style (17a ed.)LOVELOCK C WIRTZ J. SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY. 6TH. CHENNAI, 2010.
Cita MLA (9a ed.)LOVELOCK C WIRTZ J. SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY. 6TH. 2010.
Precaución: Estas citas no son 100% exactas.