Srinivasan R. (2012). Services marketing (3rd ed.). PHI Learning.
Cita Chicago (17th ed.)Srinivasan R. Services Marketing. 3rd ed. New Delhi: PHI Learning, 2012.
Cita MLA (9th ed.)Srinivasan R. Services Marketing. 3rd ed. PHI Learning, 2012.
Atenció: Aquestes cites poden no estar 100% correctes.