Kotler & Keller. (2016). Marketing Management (15.). Pearson.
Chicago Style (17th ed.) CitationKotler & Keller. Marketing Management. 15. Boston: Pearson, 2016.
MLA (9th ed.) CitationKotler & Keller. Marketing Management. 15. Pearson, 2016.
Warning: These citations may not always be 100% accurate.