Cita APA (7a ed.)

Kotler & Keller. (2016). Marketing Management (15.). Pearson.

Cita Chicago Style (17a ed.)

Kotler & Keller. Marketing Management. 15. Boston: Pearson, 2016.

Cita MLA (9a ed.)

Kotler & Keller. Marketing Management. 15. Pearson, 2016.