APA-referens (7:e uppl.)

wilmshurst, J. (1999). The Fandamentals and Practice of marketing. Viva Books.

Chicago-referens (17:e uppl.)

wilmshurst, John. The Fandamentals and Practice of Marketing. Delhi: Viva Books, 1999.

MLA-referens (9:e uppl.)

wilmshurst, John. The Fandamentals and Practice of Marketing. Viva Books, 1999.