Seth, R. (2005). Creating customer delight the how and why of CRM.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रSeth, Rakesh. Creating Customer Delight the How and Why of CRM. New Delhi, 2005.
एमएलए (9वां संस्करण) प्रशस्ति पत्रSeth, Rakesh. Creating Customer Delight the How and Why of CRM. 2005.
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