Cita APA (7th ed.)

Bedekar, S. (1991). Marketing concepts and strategies. Oxford Univ. Press.

Cita Chicago (17th ed.)

Bedekar, S. Marketing Concepts and Strategies. Bombay: Oxford Univ. Press, 1991.

Cita MLA (9th ed.)

Bedekar, S. Marketing Concepts and Strategies. Oxford Univ. Press, 1991.