APA (7th ed.) Citation

Bedekar, S. (1991). Marketing concepts and strategies. Oxford Univ. Press.

Chicago Style (17th ed.) Citation

Bedekar, S. Marketing Concepts and Strategies. Bombay: Oxford Univ. Press, 1991.

MLA (9th ed.) Citation

Bedekar, S. Marketing Concepts and Strategies. Oxford Univ. Press, 1991.